Communicating Channel Marketing: Three Ways to Maximize Co-op Participation 


The way companies communicate their co-op programs determines the level of program participation and fund utilization their channel marketing program will achieve. The majority of frustration for co-op participants stems from not knowing what to do in order to successfully request and receive their funds.

In this whitepaper, you'll learn how to effectively communicate with your co-op participants to foster engagement and encourage participation:

  • Are you training participants on current co-op processes and opportunities?
  • Are you being consistent with your co-op communication? 
  • Is your co-op communication valuable and does it supuport goals at the local level?


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