New Report by the CMO Council Reveals Local Marketing Trends & Best Practices

A recent study conducted by the Chief Marketing Officer Council in partnership with BrandMuscle, reveals nearly 50 percent of marketers polled believe localized marketing is essential to business growth and profitability, yet only 12 percent see themselves as being highly evolved and knowledgeable.

"Localize to Optimize Sales Channel Effectiveness" reveals best practices in localized marketing from nearly two dozen brands.

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