State of Local Marketing Report

Data and Trends to Help National Brands Execute Distributed Marketing in 2016 and Beyond

2015 Report Cover screen grab.JPGThe Brandmuscle State of Local Marketing Report is an annual barometer for national brands and small business marketers alike. Amidst the rapidly changing media landscape, our research collects marketing trends pertinent to the local marketer to aid planning, funding and execution of marketing plans for the year to come. This year’s research report uses feedback from a random sample of 860 local dealers, agents, distributors and franchisees as well as the analysis of hundred of millions of dollars in co-op funds spent between 2011 and 2014. It will: 

• Show you which local marketing tactics are working and which aren’t
• Provide insights into how local marketing is adopting digital tactics
• Highlight how brands that sell through distributed networks optimize marketing
• Dissect issues related to co-op and channel marketing funds and how they’re used
• Showcase how local marketers are succeeding with integrated marketing campaigns


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