Brandmuscle's State of Local Marketing Report is an annual barometer for global and national brands as they develop their local marketing plans for 2017.
The report surveyed more than 2,100 dealers, agents and franchisees while analyzing hundreds of millions of dollars in channel marketing investments made by global and national brands over the past five years.
This year, the report also:
- Examines how brands support their affiliates with local marketing execution across four categories: digital, traditional, social and events
- Includes input from the executives who lead local marketing for their companies
- Unveils Brandmuscle's State of Local Marketing Quadrant™
- Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective