Social media marketing automation: making the most of local social media pages

Monitoring and supporting social media for hundreds or thousands of local affiliates presents a major challenge for national brands. But it’s worth it.

Social media is an inexpensive and effective way for your local affiliates to connect with consumers and reinforce brand loyalty where it matters most—at the local level. And managing a distributed network is possible with the right supporting technology and expertise.     

What can social media marketing automation do for your local marketing?

  • Drive brand consistency on social media across social platforms and across local affiliates
  • Connect with local customers and community in a human way, allowing your brand to reach local customers via their neighbors, your local brand affiliates
  • Establish thought leadership and awareness of your brand within local communities, extending the advantage of local marketing to the online social realm and keeping your brand top-of-mind

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